letterhead

»  Letterhead

Business Letterheads seem to be the easiest print product to print. But the truth is, a lot of thought goes into making Business Letterhead that conveys your corporate brand, purpose, essence, style and projects an air of professionalism.

Your Business Letterhead is a powerful marketing tool that you can expect to use very often, especially when sending letters to your existing market, old market base and potential new clients.

Business professionals who strive for excellence know the importance of ensuring that their business letterhead sends the right message in terms of branding, relaying a message of professionalism and making potential clients feel that this is the firm they can confidently work with.

Your Business Letterhead is a powerful marketing tool that you can expect to use very often, especially when sending letters to your existing market, old market base and potential new clients.

With all this in mind, your Business Letterhead has to not only represent you, but establish a connection with the recipient and ensure that the latter has a positive impression of you.

This can be done through the company logo design or finding other elements of the business letterhead where a change can be made that is distinctive and lends the impression of confidence, a sense of being detail oriented, successful and professional.

Some pointers to keep in mind when planning your business stationery are:

  • Use good quality paper, heavier and brighter bond at least 22 to 24 pound bond. Anything less looks cheap.
  • Use a brightness rating of 90 or better. A higher value adds brightness to the paper and makes the text look crisp with better resolution.
  • Add your logo and contact information. A home business may opt for return address labels that they can attach to business stationery envelopes.
  • Decide on the color ink, type and color of paper, and whether to have flat printed, thermographed or engraved stationery.
  • Business corporate letterhead should be available for employees, but top level executives should have personalized letterheads that include personalized contact information.

Letterhead templates can easily be downloaded for free, but ideally you want an entirely original custom letterhead with a design of your own. The extra investment in originality will take you far in the long run.

Corporate Color Printing, Inc. has over 25 years of experience in printing business stationery for leading brands, a number of which are globally recognized. Our vast experience can help you in securing your image and branding through your selections of color, font, logo design, paper and all other elements that go into a carefully packaged business brand.