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Presentation folders are a great way to enhance your company’s image.
A well designed folder can conveniently store all the necessary information your potential client needs to know about you and what your company has to offer. You can slip in flyers, information sheets and brochures in your folder. You may also add slits for your business card and for a CD or DVD.
You can also make sure that your logo and contact information is printed not just on every item inside the presentation folder, but also on the front and back pages as well.
What is important is that you have a good printer, not one who can only offer excellent printing quality and service, but a printer who has the knowhow on what works and what doesn’t work in presentation folders, especially for select target markets.
If your presentation folder is designed correctly and with maximum impact, it can be a great marketing tool that will help you to enlarge your client base and eventually, launch you into the big league.
Aside from presentation folders, Corporate Color Printing, Inc. designs Certificate Holders and Custom Folders, Plastic Ring binders, and more. But primarily, what Corporate Color Printing specializes in, is quality and satisfaction.
Presentation folders are used by Health Insurance companies, Accounting and Finance firms, Automotive industry firms, Childcare businesses, Educational institutions, Medical or Dental practices, Veterinary offices and Real Estate, among other industries.
4 Tips to Design Perfect Folder
- Think about your goal. What will you use the folder for, and who is your target market? What is the message you want to convey?
- Stand out. You have to deal with stiff competition. Find creative and original ways to highlight your company brand. You may play with color, size, glossy finishes, and placement of company logos and mottos, among others.
- Maximize your ROI. Create prints in bulk to save more. However, if you are a small firm, it may be more cost effective to pay more per piece, but only print slightly more than the number of brochures that you think you will need.
- Don’t look cheap. Use good quality card stock paper, and size. Go full color and Include flaps and slots inside the folder for documents, calling cards and CD or DVDs. For some businesses, like churches, nonprofits and animal shelters, it is alright to go with just two colors and have a simple but attractive design.
Don’t underestimate the value of professional folders in marketing. True, the Internet has enabled businesses to reach customers online, but you should go the extra mile and make use of all avenues of marketing and advertising, including business presentation folders. That gives you added advantage, which is what business is all about.
Corporate Color Printing, Inc. has over 25 years of experience in creating professional presentation folders for various brands, a number of them recognizable worldwide. Many of them started out as small entrepreneurs with us and through the years, we have had the privilege of watching them grow into major companies.