Samsung has consolidated its position and set itself to the further growth aspects in the B2B printers. It reorganized its European operation launched a $10 million B2B advertisement campaign. Graham Long has been promoted as the Vice President and he would be supported in his operations by R.S.Park, COO and the dedicated printing functions that function across the major European countries.
The company has been ambitious to become a top tier printing company in the next five years and the structural changes will help it to achieve it. It has shown a legacy of growing rapidly in the any industry right from the semi conductors to the LCD TV's and thus the printer industry is the next strategic focus. It has already seen a $550 million growth in the industry that is a 41% increase from 2006.
Designed to help this operation the companies "Ctrl+P" operation advertising campaign would run from today in 16 markets, including 11 European countries. The company's printers are user friendly providing complete scope for the business managers and the IT industry to have a complete control over the printing from a cost, security and environmental perspective.