One of the worldwide used printing techniques is offset printing. The process of offset printing is very simple with high end effective results of superior quality. The process of offset printing includes a thin metal plate that fits into a curved cylinder; the inked image is then transferred from the plate to the rotating rubber cover cylinder, which in turn transfers the image to the printing surface. The offset printing offers the following benefits when compared to the other methods of printing: The method of offset printing renders the sharp and clear images.
It is quite easier to produce high quality pictures than the letterpress printing because the rubber blanket moulds the image better to the surface of the printing material. Further the offset printing provides quick retrieval of the image on to the printing material. It is a quick and accessible method that serves the purpose with greater efficiency. Another benefit which the rubber blanket serves is that the metal plates last for a longer period of time as there is no contact between the metal plate and the printing surface. Offset printing is a cost effective method for printing large volumes because the cost decreases per unit as more printing is done. The expense in offset printing is high in the initial stages alone, this act as a benefit from the company's point of view.