Each commercial printer specializes in certain types and forms of printing depending on what kind of printing press he has. Commercial printers with web presses, in which matters are printed on a single continuous roll of paper, mostly do magazine printing and longer-run marketing pieces. Those with sheet-fed presses produce higher quality images but the process takes longer to print because the pre-cut sheets have to be pulled one at a time from out of the sheet holder. Sheet-fed presses are meant for printing everything from poster printing to art books. Apart from these types of presses, many commercial printers also have a digital press, which is applicable for shorter-run pieces.When choosing the right type of commercial printer depends on what kind of press the printer is having and the nature of your printing work requirements. The location of the printing facility is also quite important as any distantly located press may add to your shipping costs. Paper is heavy to transport and the cost of shipping is also steadily going up due to the escalation in the price of gas. The fewer miles the delivery truck has to travel, the cheaper it will be for you.
Ascertain from the printer if he is capable of undertaking your size of print job. If you need a large number of items printed (nearly 150,000 or above) you can usually save money by entrusting the work to a web printer. Ask the printing companies you are contacting what kind of printers they have and if they' have done a job of your size before. A sheet-fed printer could certainly print 150,000 items, but it would be time-consuming and cost much more than printing the job on a web press.
Contact a digital printer if you require only a small print run. If you want to print 500 or 1,000
copies of a flyer or some other small-format piece other than a poster or something bigger than 8.5" x 11", then look for a company that has a digital printer. These digital printers produce great color contrast and can get the job done quickly. Generally, digital printers can run these jobs as soon as you give them your digital file. There are a variety of commercial printing products such as business cards, brochures and flyers, catalogues, postcards, posters, labels and stickers, folders etc.Business cards - business cards must look elegant to enable you create that great first impression when you hand them over to business associates, prospective customers, friends in social circles. Some of the best business cards are printed on thick premium 14pt cover and coated with either gloss or matte finish depending on your preference.
Brochures and flyers -brochures and flyers are very attractive printed materials that you use in a variety of ways. They are meant for liberally handing over to people. The freedom you have with your designs will allow you to do custom sizes and experiment with different types of folds.Catalogues - catalogues are the best way to present your products and services and it is best to print full color catalogs. With full colors you can help your clients to accurately visualize what your products look like. You also can print in any size and in any even number of pages.
Postcards - postcards form part of direct marketing trend and mass mailing. It is g
ood to print your postcards in full color to tempt the receiver to read them instead of throwing them away. Not only can you specify the exact dimensions of your postcard prints, you can also form them into any shape that you want.Posters - posters are for exploiting your audience's interest and therefore create posters that can advertise your services and products well. You can print in as small as 2 x 2 inches or blow up your prints to as big as 60 x 100 inches or even bigger. With today's printing technology, large format posters are very easy and also affordable. You can also choose to print in different substrates other than paper. Some of the substrates that you can use are vinyl, mesh, artist canvass, textile and window cling materials.
Labels and stickers - labels create your product's image while stickers are a great way to market them. Have fun with your design - custom printing and die cutting services apply to stickers and labels so you can have more personalized materials.At times when you want to print brochures, flyers and other marketing materials, you might think it is best to try to save money by printing them yourself. But no desktop printer can print the high quality you can get from a commercial printing press. Commercial printers use four-color process printing (also known as CMYK printing), which is ideally suited for big projects, such as several thousand brochures. Commercial printers can also help you in other ways, like binding your brochures and using special paper or ink to make your marketing materials to stand out.
Some printers specialize in short runs, which can save you money. A short run in printing is considered to be about 7,500 to 100,000, but you can get even lower quantities. If you only need 200 flyers printed, there's no reason to pay for 500 just because that is the minimum some of the bigger printers will accept. Shop around for short run printers who can print whatever quantity you need.
There is a misconception that commercial printers are only for heavy projects which take weeks or months to print. This is not so. You can use commercial printers even when you need something the next business day. Further, with many printers using digital technology, you can get your printed materials even the same day if you order early morning. With online ordering facility available now, you can approve your proof online and then get your item printed the same day or the next day.
You can customize your brochures, flyers or catalogs. If you want to add something special to your direct mail pieces, like a special die cut or embossing, you will need the services of a commercial printer. These little added touches can make your receive attention. Some printers will comprehensively do all the order fulfilling work for you. This means not only will they print and bind your materials, but they will also mail them for you, saving you a lot of bother. Most commercial printers realize the importance of their customer's requirements. For that reason they strive to make the printing process quick and affordable, at the same time providing creative design and high quality printing.