High quality off-set printing covers the entire gamut of printing from simple short run one and two-color jobs to complex multicolor, multi-page long run catalogs, annual reports and other large-scale documents. There is no printing work that has hitherto defied the sphere of off-set printing.The high quality of work produced on full-webs and 40" sheet-fed presses reflects the extraordinary skills of the off-set press crews. The experienced pressmen are known to overstretch and satisfactorily respond to all kinds of printing work. They are fully competent to adjust, correct and compensate to deliver the client a fast, satisfactory print output. Today off-set presses have reached a stage when they can print a whole variety of materials including Catalogs, Directories, Direct Mail, UPC Bar Coding Inserts, Books, Magazines, Posters, Brochures, Pocket Folders, Case Bound Books, Stationery, Newsletters etc.
The process employed in offset printing is quite simple. When water and ink are added to a cylinder, it transfers the image to a second cylinder, popularly called the offset cylinder. The offset cylinder is made of rubber, which allows for a smooth transfer of the ink onto whatever medium is being used. This universally practiced method of printing provides the crisp and sharp copies. One of the key features of offset printing is you can transfer images onto a variety of mediums apart from paper. The other materials that are often used in offset printing include rubber, fabric, wood and at times even leather and metal.

Despite of the facts that digital printing is faster than offset printing because it can print directly from computer and it is possible to print documents, like catalogs and brochures, with variable data. Offset printing is not indicated to print low runs because of the higher costs. Many of us will concede that digital printing has certain distinct advantages over offset printing. Nonetheless, offset printing is still the most common kind of commercial printing that can perhaps meets the requirements of consistent high quality print outs, especially for books with photographs or fine art. In addition, offset printing also offers the lowest cost per copy. Except for the fact the press setup is a time-consuming and expensive process, offset is still economical for both large and small quantities of printing projects.




